Steve Goodall is a serial entrepreneur and consultant renowned for scaling businesses and founding startups. Unlike most business consultants, he takes a top down approach. In tech, he cut costs substantially while boosting revenue and, in retail, he reduced waste and increased turnover significantly. As an asset management consultant, he expanded the workforce and enhanced operational systems, demonstrating his growth and efficiency expertise. His past ventures include founding a broadband company, revitalizing financial firms, and turbocharging a luxury auto detailing business. Today he focuses on aviation in the areas of private business jet leasing. His upcoming book, Stop Fixing The Problem, dives into areas to help companies learn how reach their goals by identifying opportunities, driving growth, and executing strategic operations. He now lives in Las Vegas with his wife of 20 years and they have 9 kids.