Asian startup founder preparing due diligence on investors.

Understand Investor Expectations: A Pre-Seed Due Diligence Checklist for Founders

Understand Investor Expectations: A Pre-Seed Due Diligence Checklist for Founders

The pre-seed funding stage occurs when startups seek initial outside capital to develop their business ideas, build prototypes, or scale their business. It’s a pivotal moment in a startup’s development and one that sets the stage for seed-stage funding. Companies that seek pre-seed funding need to give investors the means to provide an evaluation that doesn’t waste time and makes the company’s core value shine through.

In truth, the due diligence process goes both ways in pre seed funding. While investors will research the startups best suited to their interests, startups can tailor their pitch decks to better align with these investors’ expectations through research, and can determine more about alignment of the investors and their investment thesis. By doing so, startups gain a better chance of securing needed finances across every stage of the funding lifecycle.

The Pre-Seed Funding Due Diligence Checklist

Illustration of a checklist.

1. Know the Investment Criteria

Startups must speak to the overarching theme and the specific investment criteria (thesis) established by the angel group. Investors often have non-negotiable criteria, and startups that don’t meet these requirements will be cut, often without any feedback as to why. 

Founders must understand and align their venture with the expectations of the investor group before they proceed. Lack of alignment jeopardizes the chances of consideration, and it diminishes the opportunity for reconsideration.

  • Thoroughly research and understand the specific investment criteria.
  • Align the startup with the expectations of the angel group or investor.
  • Prioritize compatibility before proceeding with the application.

2. Highlight Venture Investability

While all investor groups have different pre-seed funding criteria, they tend to seek ventures that exhibit the potential for substantial returns, typically between 20-50 times the initial investment within 8-10 years. 

As such, it’s good to emphasize the potential for “big wins” in the pitch. As a general rule, startups should avoid niches that may not have sufficient market size or face saturation with trendy, short-lived ventures. They should promote the venture as a hot item with big potential for long-term gains.

  • Emphasize scalability and the potential for significant returns.
  • Be mindful of market dynamics and trends in specific niches.
  • Align the stated business model with the investor’s appetite for exponential growth.

3. Get Busy Networking

Proactive engagement with the investment group can impact a startup’s chances. Founders should reach out to publicly listed members of the selection committee to establish early contact and gain insights into what attributes should be pushed in pitch deck messaging. In-person contact is ideal to connect faces with names, but online communication and general company research can yield great results.

  • Actively engage with the chosen investment group.
  • Establish early contact with publicly listed members of the selection committee.
  • Gain insights into the preferences and focus areas of the investor group through strategic networking.

4. Include Business Mechanics

Investors value startups with a defensible position in the market—often referred to as a “moat” that shields the company from easy duplication. Founders should focus on strategies that position their company to dominate the market quickly or possess high switching costs and network effects that solidify their role as a market leader.

  • Develop strategies to establish a defensible position in the market.
  • Emphasize the importance of existing moats to protect against easy duplication.
  • Demonstrate a clear path to market dominance or the creation of high switching costs and network effects.

5. Get the Valuation Right

Getting the valuation right will have a significant impact on the chance to secure funding. Founders should work closely with advisors, utilize valuation methodologies, and avoid common pitfalls of over or undervaluation. A well-calibrated valuation instills confidence of investors and positions the startup for success in subsequent funding rounds.

  • Collaborate with advisors to determine an accurate valuation.
  • Utilize valuation methodologies and don’t shoot in the dark.
  • Strive for a well-calibrated and realistic valuation that inspires investor confidence. 
  • Check out StartUpNV’s Valuation Calculator.

Preparation Improves the Odds of Securing Pre Seed Funding

While this checklist provides a fairly comprehensive guide for startup founders who navigate pre-seed funding, note that each funding journey is unique. Founders may benefit from additional guidance tailored to their specific circumstances. 

They should  seek mentorship, engage with industry experts, and leverage networking opportunities to supplement the checklist and enhance the overall approach. After all, what is pre seed funding due diligence if not the perfect opportunity to hammer out problems before the company kicks off?

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Holiday Rush

Time Management Tips For Entrepreneurs In 2024

Time Management Tips for Entrepreneurs in 2024

Stepping into 2024, founders may feel the whirlwind of post-holiday demands. The new year is supposed to be a time of rejuvenation and fresh starts, but for entrepreneurs, every day is a new challenge. Below, we offer time management tips for entrepreneurs, insights on how to prioritize precious work hours, and how to juggle multiple tasks without sacrificing work-life balance.

Set Priorities: Best Practices for Time Optimization

Embrace the Eisenhower Matrix

3D Man sitting on hourglass looking at a laptop

The Eisenhower Matrix, also known as Eisenhower’s Urgency and Importance Matrix, provides a structured, four-quadrant framework that prioritizes tasks. Founders can make use of this framework at any stage of their startup. In the ‘Do First Quadrant’ individuals address critical and urgent tasks and use techniques like timers to stay focused and drive progress. Meanwhile, the ‘Schedule Quadrant’ focuses on significant yet non-urgent tasks to encourage proactive planning.

The ‘Delegate Quadrant’ helps leaders effectively manage task distribution. Leaders assign tasks based on expertise and alignment with organizational goals to foster collaboration and accountability through clear communication channels. Finally, the ‘Don’t Do Quadrant’ is a place to eliminate unproductive habits. This makes it easier to stay focused and juggle multiple tasks.

Implement Time Blocking

Time blocking is a helpful way to effectively manage multiple tasks with a busy schedule. Founders and staff managers can allocate specific time blocks for tasks, meetings, breaks, and focused work sessions.

For example, each Monday morning from 9:00-11:00 AM can be just for strategic planning. This time block allows staff members to review business objectives, assess market trends, and consider new goals. Tuesday and Thursday afternoons, from 1:00-4:00 PM can be set aside for product development, product market fit questions, and other tasks.

This structure helps staff know what to expect across the work week and mentally prepares them for the creative work to come.

Focus on the Right Tasks

Founders should test and apply a variety of prioritization strategies to find the ones that best fit their team’s business goals. Buy-in from teams is important, but it’s also important that founders don’t run with the first framework they find. Every hour spent on a task is an hour that can’t be spent elsewhere, so it pays to identify high value tasks and apply efforts there.

For example, the oft-cited Pareto Principle states that 20% of activities produce 80% of outcomes. The founder should identify and prioritize these high value tasks, then allocate resources accordingly.

Define Clear Objectives for Each Time Block

Establish clear objectives for each time block to ensure that each section becomes a productive time slot. Without a clear focus, time blocks can turn into unproductive jam sessions where ideas are shared but no actual progress is made.

Apply Productivity Techniques

Everyone has their own preferences for how work gets done, but founders can integrate effective time management techniques into their company culture to make best practices an institutional value. Consider the Pomodoro Technique, a time management method developed by Francesco Cirillo, or the Eat the Frog Principle, popularized by Brian Tracy. These methods help workers stay focused throughout the day and ensure that the most high value tasks are made priorities in the workday.

Incorporate Buffer Time and Flexibility

Time management tips for entrepreneurs follow a common theme: flexibility. Founders should incorporate buffer time within the schedule to accommodate unexpected challenges or interruptions. They should allocate additional time for unforeseen tasks and try to stay one step ahead of the schedule. This minimizes the risk of unexpected roadblocks that creates a schedule time crunch. In this way, the buffer time remains a top strategy to balance a busy schedule with a personal life.

Delegate Tasks: Empower the Team for Success

An oft-cited mantra for executives isnever be the smartest person in the room’. A founder should surround themselves with trusted partners who bring their own unique perspectives and skill sets to the table. When a founder can delegate with confidence, it becomes far easier to manage the startup’s to-do list.

The Last Word on Productivity

A final word on time management tips for entrepreneurs: Don’t neglect self-care! Personal management is part of being an entrepreneur, and founder burnout can spread like wildfire among lower level staff. Founders should do themselves, and their startups, a favor and set aside some time each week for rest and rejuvenation, and incorporate regular breaks to maintain a healthy work-life balance.

Visit StartupNV for more tips for success in 2024!

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Angel Investing vs. Venture Capital: What’s Best for Your Nevada Startup

Angel Investing vs. Venture Capital: What’s Best for a Nevada Startup


For most startups, there’s a point where self-funding the business isn’t an option anymore, and founders are often left with the choice between angel investing vs. venture capital. Either they need to scale but lack the liquidity to do so, or they need to cover operational costs. Whatever the reason, funding is needed to keep the dream alive. 

New startups usually have to rely on personal networks like friends and family to get startup capital. They may apply for a bank loan. But there’s no guarantee that close friends, family, or a loan can supply enough money to stay afloat. Sometimes new entrepreneurs must approach private investors. 

Investment funding may come from two main sources: angel investors and venture capitalists. A startup needs to ask the right investor- startup fit questions to determine which is the right choice and learn about the potential risks and benefits of each option.

Angel Investing vs. Venture Capital

Angel investing and venture capital (VC) are private fundraising options for businesses that want to sidestep traditional banking institutions. While there are some similarities between them, they operate differently. Everything from the maximum investment offered, to expectations on returns, to the terms and amount of due diligence performed vary.

What is Venture Capital?

Raising venture capital funding operates outside of traditional banking. It’s a private equity solution through which startup businesses receive anywhere from several hundred thousand to millions of dollars in exchange for an ownership stake in the company. To offer these amounts, venture capitalist firms pool funds from several high-net-worth investors (including corporations and individuals) and create an investment portfolio.

What Is Angel Investing?

Angel investors are individuals who fund startups in exchange for an equity stake in the business that’s realized at an exit. In the US, an investor must have a net worth of at least $1 million excluding the equity in the primary residence or have earned at least $200,000 for the past two consecutive years for single investors or $300,000 for a couple. This is known as the SEC’s definition of an “accredited investor.” Usually, angels are the first outside backers after an entrepreneur exhausts friends and family, bank loans, and personal reserves. Angel investments still qualify as “pre-seed or seed investments” because the funding is usually lesser amounts with the average being $25,000 to $50,000.

There are also angel groups and syndicates. Angel groups can operate in a number of ways that include funds into which all angels invest, investments that are made with the approval of a minimum number of angels or each individual angel making his/her own investment decision.  Angel syndicates may pool a minimum investment from each participating member, which allows the group to invest larger lump sums in a single deal or “spread the wealth” across several deals. Syndicates can also be a simple network or angels or angel groups who share deal flow and have no rules attached. The difference is important because pooled investment funds, whether within an angel group or as a syndicate, allow these groups to operate like small-scale VC firms. Still, the total investment per deal is smaller than a VC would offer.

Similarities and Differences Between VCs and Angels

With both VCs and angels, you approach outside investors for funding. Both groups will have preset criteria to determine whether your deal is viable and coincide with their portfolio and investment goals.

The Similarities

Both VCs and angels require information to assess a potential deal. The information is most often offered in the form of a pitch deck. The pitch deck should cover the basics of the business, including what problem the startup is solving, the market potential, competitors, how they sell to customers and what they charge, any traction, the team, and what they’re asking in terms of investment or support. It should demonstrate how the investors will likely earn a return. Both groups are early investors and usually agree to invest before or after achieving major financial milestones. Funding is invested in exchange for a stake in the company with the expectation of a financial return once a liquidity event occurs. 

A liquidity event can be acquisition by another company or a future funding deal like series A or B funding rounds, or an initial public offering (IPO). Series A and B funding rounds (a common angel exit) refers to bigger investments that are still pre-IPO but occur after seed funding is exhausted. IPOs occur when businesses become publicly traded on the stock market (a common VC exit). The most common exit for startups is acquisition by another company, or failure.

The Differences

When pitting angel investing vs. venture capital, there are a few main areas in how the two deals differ:

  • The funding amount
  • The equity stake and return expectations
  • Startup position within the business life cycle 
  • Risk exposure and startup readiness

Because Angels typically offer smaller investments than VCs do, they are more open to funding earlier-stage startups, including at the proof-of-concept stage. Because of this, the risk is greater, and deals may be held for longer periods. Likewise, they may choose to be more hands-on with the startup to safeguard their investment.

By contrast, VCs look for faster growth and will often consider only those deals with larger funding requests—the series A and B rounds. Although the risk is inherently higher with bigger sums, VCs will require established track records like year-over-year financial growth, secured business partnerships, or top talent at the founder level, like serial startup founders, previous influential angel investors, and industry insiders as advisors. As a result, early-stage venture capital firms  usually fund startups after proof-of-concept stage.

Which Funding Source is Right for You?

Criteria such as business stage and market potential will automatically determine which funding option founders can pursue. VCs rarely consider early startups since they prefer more established businesses with a verified market share, revenue, and growth potential. Startups should focus on angels who are open to funding early stage businesses. Founders can take the guesswork out of sourcing investors by partnering with StartUp Nevada. With seven education programs for entrepreneurs, and an accelerator that invests in early stage companies, we help nurture business ideas. We also help educate founders about angel investing vs. venture capital opportunities and offer access to venture capital in Las Vegas through our in-depth investor network.

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Holiday Marketing Strategies for Startups: Stand Out in the Festive Season

Holiday Marketing Strategies for Startups: Stand Out in the Festive Season

Nevada startups, especially in the tech sector, can take advantage of the upcoming holiday season. Showcase your innovation and deepen customer connections, but do be savvy if you want to stand out in a crowded market.

Understand the Holiday Market Dynamics

The holiday season brings a surge in consumer spending and a sharpened competitive business environment. Everyone wants to focus their advertising to increase sales, but not all businesses come out on top when the snow settles.

Retail sales during this period see a significant boost and create a ripe market for startups. Understanding these dynamics is crucial for startups, particularly in sectors like technology, where traditional holiday marketing might not seem like an obvious fit.

Here are a few holiday market dynamics worth considering:

  • Increased spending – According to PwC’s 2023 Holiday Outlook, consumers are expected to increase their spending by 7% this year, with an average of $1,530 going to gifts, travel, and entertainment. Travel-related spending is expected to increase year-over-year, and almost 40% of consumers plan to spend more than they did last year​.

  • Spending on holiday gifts – The Conference Board Holiday Spending Survey reveals that in 2023, U.S. consumers intend to spend an average of $985 on holiday-related items. While this is about $20 less than reported in 2022, the amount spent specifically on holiday gifts in 2023 is anticipated to rise almost 7% since last year.

  • Surpassing pre-pandemic levels – Deloitte’s analysis indicates that holiday shopping is likely to surpass pre-pandemic levels for the first time. Consumers surveyed plan to spend an average of 14% more this year. Pair this with the fact that nearly all consumers surveyed (95%) plan to participate in the holiday season, and this suggests increased holiday spending​.

When you align your unique offerings with the festive mood, take advantage of holiday trends that indicate an uptick in spending. With this knowledge of the dynamics of the season, your startup can carve out a niche, even in a crowded marketplace.

Creative Holiday Marketing Ideas for Startups

Creative Holiday Marketing Ideas for Startups

Innovative marketing can set startups apart. 

Fortunately, experts understand that startup marketing needs a little more finesse. To stand out, startups should adopt creative, impactful marketing strategies.

Here are some advanced startup marketing ideas:

  • Interactive advent calendars – Create a digital advent calendar on your website or as a unique social media marketing strategy. Reveal daily deals, product reveals, or valuable content to keep users engaged throughout the month.

  • Holiday-themed webinars and workshops – Host online events that offer value to your audience, like “Tech Gift Guides” or “Holiday Tech Tips” that cater to the interests of your audience while they subtly promote your products.

  • Virtual reality experiences – For tech startups, a VR experience themed around the holidays can showcase your product’s capabilities and provide an immersive and memorable interaction with your brand.

  • User-generated content campaigns – Encourage customers to share their holiday experiences with your product. Offer incentives for the best social media posts. This engages your existing customer base and acts as authentic promotion.

  • Augmented reality for shopping – Implement AR features into your app or website to allow customers to visualize your products in a holiday setting.

  • Exclusive holiday partnerships – Partner with non-competing businesses to offer exclusive holiday packages or bundles. For tech startups, this could mean you partner with lifestyle brands to create a “holiday survival kit” that includes tech gadgets.

  • Social responsibility initiatives – Align your brand with a social cause. You could donate a portion of holiday sales to a charity or organize a community event, which would show your company’s commitment to social responsibility.

Consumers can sniff out a brand that’s trying to be deceptive, especially with holiday marketing. No matter what you do during the holiday season, be authentic.

Authenticity and Ethical Marketing

Maintain authenticity in holiday marketing campaigns. This is crucial to build long-term customer trust and loyalty, and it’s especially important for startups because a solid, trustworthy brand identity is important to establish early on.

Harvard Business Review provides a few good questions that will help gauge and boost customer trust. It’s important to avoid over-promising or misleading tactics and focus instead on genuine, value-driven communication.

Share stories of real customers, the behind-the-scenes of your business, or how your products are made. These can create a more authentic connection during the holidays.

Make Your Startup Stand Out this Holiday Season

The holiday season is the perfect opportunity for startups around Nevada to showcase their products and services. We recommend you focus on authenticity and innovative marketing strategies. And be sure to leverage your digital platforms in inspired ways to stand out this year.  

Need help bridging the gap between innovation and tradition? Contact the startup professionals at StartUpNV for expert advice and an edge over the competition.

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Angel Investor photo - Happy businessman with angel wings over gray background

Building an Angel Network within Incubator and Accelerator Communities

How to Build an Angel Network With Our Incubator Community

Nevadans will be the first to tell you that our state’s startup scene is experiencing an unprecedented surge of energy. With no state income tax and significantly lower barriers to entry compared to most regions in the U.S., Nevada has become a hotspot for investment. But the benefits of investing in Nevada aren’t just about tax perks. The Nevada community and StartUpNV are ideal locales to build valuable connections—and bridge an existing gap between investors and the startups they support.

Bridging the Gap with StartUpNV


As Nevada’s only statewide startup incubator and accelerator, we’ve noticed a unique challenge: a perceived gap between angel investors and startups. Angels may claim there are no worthwhile deals to be found; entrepreneurs may lament the scarcity of investors willing to write checks. These, however, are misconceptions.

StartUpNV is here to shine a light on these issues. We organize startups into a dynamic marketplace where the most promising ventures rise to the top. We make these opportunities available to forward-thinking angels who possess the foresight and strategy to identify and back the winners. We do this through a variety of programming, but in this article, we focus on one tactic in particular: how to build an angel network.

Build Your Network with a Startup Incubator

Angel groups provide a structured framework for high-net-worth individuals or accredited investors to discover, evaluate, and fund promising entrepreneurial ventures. Maybe we’re biased, but we recommend that all founders tap these angel networks.. It’s one of the best tactics to boost startup success, both for seasoned founders and first-timers.

These networks provide a sounding board where minds come together and evaluate opportunities, review product/market fit, and share business resources. If you team up with the right startup accelerator community, such as StartUpNV, you can unlock unique opportunities that startups won’t find anywhere else.

Improve Diversification

Angel investors and entrepreneurs can diversify their portfolios when they participate in investments offered through accelerator partnerships. For example, consider FundNV, a for-profit pre-seed venture capital fund for StartUpNV accelerator companies.

FundNV invests $50,000 per company through a convertible note or a SAFE, both of which offer founder-friendly terms.. This type of diversification minimizes individual risk and increases investment success.

Partners in Due Diligence

Angel networks can foster rigorous due diligence processes and evaluate investment opportunities, especially when an investor has particular goals in mind.

For example, check out the 1864 Fund, a $10M seed-stage fund affiliated with StartUpNV’s programming. This fund provides a verified way for investors to support talent outside of more conventional enclaves because it focuses on opportunities in the American interior. We call this a “gold zone” where deals are priced low and returns have great potential. We aim to connect investors with these types of opportunities through a collaborative approach that connects the right investor to the right deal at the right moment.

Learn From Those Who Came Before

A recurring theme among accelerator programs is that members can get more done when they harness collective knowledge. Some accelerator programs are designed to help members do just that. Our AngelNV investor education program is a great example. 

Here, investors have the unique opportunity to learn from seasoned startup investors within a secure group environment, perfect for those new to startup investing. AngelNV brings together a mix of first-time and seasoned angels to invest collectively, and this creates an ideal space for knowledge exchange.

Attendees benefit from a conference format that goes beyond theory; it provides hands-on engagement with startups seeking investment. This approach enables individuals to kick start their journey as they build a diverse portfolio of startup investments.

Boost Deal Flow and Negotiating Power

Angel networks can facilitate strong connections within  a region’s startup ecosystem. Members benefit from a broader range of investment opportunities and the potential to pool financial resources, which supports a collective approach that yields better results. 

As an added effect, these networks can leverage more substantial negotiating power when they deal with investment candidates. This can lead to more favorable terms for the network’s investors. These are the types of insights and benefits we strive to bring to all members of our program, and we always strive to improve our ability to connect.

Whether you’re an investor, a founder, or a tech enthusiast, StartUpNV is here to help. From understanding different types of venture capital strategies to learning how to calculate pre- money valuation, our programs will give you an edge to navigate the investment landscape.

Discover the multitude of investment opportunities available through our startup incubator and let’s make Nevada’s ecosystem flourish.

Our AngelNV 4 Investor track is coming January 23rd. Sign up now!

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Nevada Advantage: First in the Nation State Law Creates a Large Investor Pool for Startups

The Nevada Advantage: First in the Nation State Law Creates a Large Investor Pool for Startups

Are you ready to take your startup to new heights?

Look no further than StartUpNV, the premier startup accelerator in Nevada. Your StartUpNV launchpad comes with a multitude of benefits that give entrepreneurs an edge. But before we get into that, let’s explore why Nevada itself is a great choice for both startups and investors who want to fund the next big idea.

The Nevada Certified Investor Law


Nevada offers some unique benefits for those looking to invest in the state. Chief among them is the Nevada Certified Investor Law, groundbreaking legislation that opens a world of opportunities for startups and investors.

Here’s how it works:

Investors who meet W-2, Schedule C or 1099 income eligibility criteria qualify as Nevada Certified Investors (NCI). This allows them to access different types of investment vehicles and get in on the ground floor of Nevada-based opportunities. NCI provides a Nevada specific alternative to national Accredited Investor regulations on making and seeking investments and paves the way for greater access to capital and for Nevadans to propel innovation and growth in the Nevada startup ecosystem.

In essence, the Certified Investor Law supports a more investor-friendly landscape in Nevada, which, in turn, fuels a startup’s ability to attract funding and hit early-stage growth goals.

Also, Nevada’s tax code features zero state income tax on individuals, no corporate income tax, competitive property tax rates, and a whole lot more. This framework has been dubbed “the Nevada advantage” for businesses, and we’re eager to support your company as you leverage these opportunities for yourself.

Transform Your Operations with StartUpNV

Nevada is one of the best places in the nation to launch your endeavor, but how do StartUpNV’s accelerator programs contribute? Here’s a quick rundown.

1. Networking Opportunities

One of the key advantages of StartUpNV membership is direct access to our region’s vibrant startup community. Likely due to our investment and tax benefits, Nevada has developed a thriving ecosystem filled with innovative entrepreneurs and tech-based startups. StartUpNV connects you with this community via regular events and programs that give you countless opportunities to network and collaborate.

2. Expert Mentorship and Programming

At StartUpNV, we understand the challenges that young businesses face. From learning how to secure investments to navigating complex legal issues, there’s a lot to manage. That’s why a core part of StartUpNV is focused on education and mentorship. Check out our core programs to see what we can bring to your business:

  • AccelerateNV – a specialized startup accelerator program that invests an average of $240,000 per company – and helps cohort startups grow revenue to qualify for a larger seed investment.

  • Founder University – a free and dynamic platform that features regular speakers and subject matter experts to support entrepreneurial growth.

  • AngelNV Bootcamp – a free course that prepares founders to raise startup capital, and it supports angel investors in their assessment.

  • Incubate Vegas – a free program that supports first-time entrepreneurs and underserved founders in Clark County.

IncubateNV – a self-directed online platform that provides education, tools, and resources at the user’s own pace..

Our comprehensive business mentorship programs provide startups with the guidance they need. Our mentors refine your business strategy, develop more effective marketing campaigns, and provide support every step of the way.

3. Funding Opportunities

Start-up funding is often one of the biggest hurdles for startups. By choosing StartUpNV as your launchpad, you gain access to an array of funding opportunities tailored for early-stage businesses. Benefit from our extensive network of angel investors, venture capitalists, and other sources of capital.

Our programs help you identify funding options and assist with the preparation of compelling pitches that maximize your chances to secure investment. For example, our AccelerateNV program allows startups to pitch for a $100,000 investment award, with 50% provided by FundNV and 50% by State Small Business Credit Initiative (SSBCI) funding.

StartUpNV is your launchpad for success. It gives you access to a vibrant startup community where networking events abound, expert mentorship from seasoned professionals who will guide you toward achieving your goals, and valuable funding opportunities for early-stage businesses like yours.

Don’t miss out on the chance to accelerate your startup’s growth. 

Join the thriving startup ecosystem in Nevada with StartUpNV. Contact us to learn how we can help.

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What Not to Do as an Investor?

what not to do as an investor

As an investor, making informed decisions that will yield long-term financial growth is crucial. However, in the fast-paced world of investing, it can be quick to fall into common pitfalls that hinder your success. This article aims to provide you with valuable insights on what not to do as an investor, helping you avoid costly mistakes and maximize your investment opportunities. 

By learning from the experiences of others and understanding the key missteps to steer clear of, you’ll be better equipped to navigate the complex terrain of financial markets, ultimately achieving your investment goals with greater confidence.

Avoid Letting Emotions Drive Your Investment Choices

Don’t let your emotions steer your investment decisions; it’s a surefire way to make costly mistakes. When it comes to investing, controlling emotions and staying rational are crucial. Feelings like fear and greed can cloud your judgment and lead you to make impulsive choices that may not align with your long-term goals. 

For example, during periods of market volatility, it’s easy to get spooked by sudden dips in stock prices and sell off investments out of fear. However, this knee-jerk reaction often results in selling low and missing out on possible future gains as markets recover. Similarly, allowing greed to drive your investment decisions can push you to take unnecessary risks for quick profits, ultimately resulting in significant losses.

To avoid falling into these emotional traps, an investor needs to stay rational and focused on his investment strategy. This means making decisions based on facts, data, and thorough analysis rather than letting short-term market fluctuations dictate your actions. Developing a disciplined approach grounded in research and logic will help you overcome temporary market downturns without succumbing to panic or making hasty decisions that could harm your overall investment portfolio.

Conduct Thorough Research Before Making Investment Decisions

Conducting comprehensive research before making investment decisions is fundamental to successful investing. It’s essential for minimizing risks, maximizing returns, and meeting your financial goals. Here are some key variables to consider when conducting research:

    • Understand Your Goals: Before researching investments, define your financial goals, risk tolerance, and investment horizon. This will help you narrow your options and make choices that align with your objectives.


    • Research Investment Types: Learn about various investment types, such as stocks, bonds, mutual funds, real estate, and more. Understand their potential returns, associated risks, and how they fit into your portfolio.


    • Diversification: Diversifying your investments across different asset groups and industries can help spread risk. Research how other assets correlate and work together to create a balanced portfolio.


    • Market Research: Stay informed about current market trends, economic markers, and geopolitical events that could impact your investments. This information can guide your decisions and help you adjust your portfolio when needed.


    • Company Analysis: If you’re considering investing in individual stocks, thoroughly research the companies you’re interested in. Analyze their financial health, competitive position, management team, and growth prospects.


    • Beware of Scams: Be cautious of investment opportunities that promise extraordinary returns with little risk. If a scheme sounds too good to be true, it often is. Verify the credentials of investment advisors, check for regulatory compliance, and be wary of unsolicited offers.

Remember, as an investor, investing involves risk, and there are no guarantees of profit. However, by conducting thorough market research, you can minimize risks, make informed decisions, and work toward achieving your financial goals.

Diversify Your Portfolio to Minimize Risk

One effective way to minimize investment risk is by diversifying your portfolio. Risk assessment is a crucial aspect of investing, and by spreading your investments across different asset groups, you can mitigate the impact of any one investment performing poorly. Diversification involves allocating your funds among various types of assets such as stocks, shares, real estate, or commodities. 

This strategy helps ensure that if one market or sector experiences a downturn, the losses can be offset by gains in other areas. By diversifying your portfolio, you, as an investor, are not putting all your eggs in one basket and reducing the potential negative impact of any single investment on your overall wealth.

Asset allocation plays a significant role in diversification and risk management. It involves determining the optimal distribution of your investments across different asset classes based on factors such as your financial targets, time horizon, and risk tolerance. A well-diversified portfolio usually includes a mix of assets with varying levels of volatility and returns. For instance, while stocks may offer higher returns over the long term, they also come with higher risks than more stable investments like bonds or cash equivalents.

Don't Chase After Hot Trends or Fads

What Not to Do as an Investor

Chasing after hot trends or fads is like blindly following a crowd rushing towards a mirage in the desert, only to realize that it was just an illusion. As an investor, it’s essential to refrain from investing blindly and not follow the crowd when making investment decisions. Here are five reasons why chasing after hot trends or fads can be detrimental to your investment strategy:

    • Lack of Research: When you chase after hot trends or fads, you often overlook the importance of thorough research. It’s crucial to analyze the fundamentals and long-term prospects of any investment opportunity before committing your hard-earned money.


    • Market Volatility: Extreme market volatility often characterizes hot trends and fads. Prices can soar one day and plummet the next, leaving an investor vulnerable to significant losses if they enter at the wrong time.


    • Short-lived Popularity: Trends and fads tend to have short lifespans. By the time most investor catch on, it may already be too late as the trend starts losing steam.


    • Irrational Exuberance: Following the crowd can lead to irrational exuberance, where emotions take over logical decision-making. This can result in impulsive buying without considering potential risks or evaluating whether an investment aligns with your financial goals.


    • Lack of Diversification: Focusing solely on hot trends or fads means neglecting diversification within your portfolio. Overexposure to a single sector or asset class puts you at greater risk if that particular trend fizzles out.

By avoiding blind investments in hot trends or fads, you can protect yourself from unnecessary risks and make more informed choices for your portfolio. Transitioning into the subsequent section about ‘avoid making impulsive investment decisions,’ remember that it is equally important not to let emotions drive your investment choices. 

Avoid Making Impulsive Investment Decisions

To avoid making impulsive investment decisions, you need to take a step back and evaluate the long-term potential of each opportunity. Avoid relying on insider information, leading to biased decision-making and legal consequences. Instead, focus on conducting thorough research and analyzing the company or asset you’re considering investing in. Look at historical performance, financial statements, industry trends, and competitive advantages.

Another crucial aspect to remember is to steer clear of market timing strategies. Trying to predict short-term fluctuations in the market is incredibly challenging and often results in poor returns. Many investor fall into the trap of buying when prices are high due to fear of missing out or selling when prices are low out of panic. This reactive behavior can be detrimental to your portfolio’s performance over time. 

Instead, focus on a disciplined investment strategy that emphasizes diversification across different asset classes and holding investments for the long term. By avoiding impulsive reactions based on short-term market movements, you increase your chances of achieving consistent investment growth.

Regularly Review and Adjust Your Investment Strategy

Regularly reviewing and refining your investment strategy is a fundamental practice to ensure your financial goals are on track. Let’s delve into some key points to emphasize the importance of this approach:

1. Changing Financial Situation: Life is full of changes, and your financial situation will likely evolve over time. Major life events such as buying a house, starting a business, or coping with unexpected expenses can significantly impact your financial goals and risk tolerance. Regular reviews allow you to adapt your investment strategy to these changing circumstances.

2. Market Conditions: The financial markets are dynamic and can be influenced by various aspects, including economic conditions, geopolitical events, and technological advancements. Staying updated about market trends and adjusting your investments accordingly can help you capitalize on opportunities and mitigate potential risks.


3. Risk Management: As you progress toward your financial goals, your risk tolerance may change. A well-defined investment strategy should align with your risk tolerance. Periodic reviews allow you to ensure that your portfolio’s risk level matches your comfort level, preventing unnecessary stress during market fluctuations.


4. Diversification: A diverse investment portfolio is a key element of risk management. Over time, the performance of different assets can shift, causing your portfolio’s diversification to deviate from your intended allocation. Regular reviews help you rebalance your portfolio, ensuring that it remains diversified and aligned with your goals.


5. Professional Advice: Seeking advice from certified financial planners or business experts is a wise decision. These professionals can offer insights based on their expertise, experience, and access to market research. They can help you make well-informed decisions, especially during complex market conditions.

Remember, a successful investor’s strategy is not a “set it and forget it” approach. It demands vigilance, adaptability, and a commitment to staying informed. By taking these steps, you enhance your ability to navigate the complex investing world and increase the likelihood of reaching your financial objectives.

The Bottom Line

Now that you understand the significance of avoiding emotional decision-making in investments, prioritize thorough research to align with your goals as an investor. Diversify your portfolio across asset groups to mitigate risk, resist chasing trends, and focus on proven long-term opportunities. Stay patient and disciplined, adjusting your strategy thoughtfully as needed based on financial shifts and market conditions.

At StartUP NV, we believe in empowering investors with knowledge and strategy. To begin your journey toward financial success, contact us today. Your goals matter, and we’re here to help you make informed investment decisions.

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Business Angel Investors Advantages and Disadvantages

Are you considering investing in a business?

Because many startup founders seek ways and alternatives to get their businesses off the ground and into the market, many also want to get involved with angel investing. When you become a business angel, you can have more control over your finances than simply investing money in stocks or mutual funds. You can advise on how best to run the business and help choose which products or services should be prioritized.

In this article, we’ll discuss angel investors’ advantages and disadvantages. We’ll also explore your other alternatives to business angel investing.


A business angel, or ‘angel investor,’ is a savior for many entrepreneurs and their businesses. But, at its core, it is an individual who invests substantial financial resources,  capital, guidance, and advice to start-ups looking for external funding sources. This definition explains the characteristics of risk appetite and experience business angels need when making investments. 

It also represents some degree of altruism found amongst successful investors – they have enough knowledge and confidence to put their funds on the line for a venture they believe will succeed despite no ROI guarantee.

The concept behind being a business angel can be summed up quite simply: taking risks with your wealth to reap the rewards if/when the investment succeeds. That said, this type of investing is only suitable for some due to its high level of uncertainty and potential losses. 

Characteristics Of Business Angels

Angel investor networks often require detailed financials, cash flow forecasts, and an understanding of the industry dynamics. Furthermore, successful angel investors understand how to negotiate terms such as equity stake size and board seats. This level of involvement allows them greater control over the company’s strategic direction, leading to increased returns on investments.

Additionally, angel investing comes with terms and conditions that need to be understood before making any commitments. For instance, some deals include non-dilutable preferred stock or warrants, which grant additional rights compared to standard common shares. As such, potential investors need to carefully weigh up all available options before committing capital to avoid taking advantage of high-return opportunities while limiting exposure to downside risk.

By considering these factors, businesses can benefit from partnering with experienced angel investors who can provide invaluable guidance toward achieving their goals while mitigating associated risks at every stage of development.

Benefits Of Investing With Business Angels

Angel investing in a business can be highly rewarding. Business angel financing provides access to capital that is not available through traditional sources such as banks and venture capital firms, allowing companies to realize their full potential more quickly than they would otherwise. 

Angel investors provide greater flexibility when structuring deals and negotiating terms. They also offer valuable mentorship for founders and executives, providing guidance throughout the development process and helping manage risk. This allows entrepreneurs to pursue innovative ideas without worrying about the constraints imposed by lenders.

The returns associated with investing with business angels can also be quite attractive compared to those achieved through other investments. Even though these investments carry higher risks due to their nature, experienced angels often achieve impressive returns when they invest strategically in well-managed ventures with sound financials and good growth prospects. 

Business angel investments offer many clear benefits for both parties involved; however, investors must understand the significant risks involved before committing funds to any particular venture.

Risks Involved In Working With Business Angels

According to the Ewing Marion Kauffman Foundation, almost 20% of startups fail within their first year. This statistic alone should be enough to make any entrepreneur think twice before taking on a business angel investor. Working with an investor has advantages, but it also carries certain risks that should be considered.

They will want you to give them some form of equity in your company; this could lead to losing control of your startup if they take too much ownership or don’t agree with how the operations are being run. Additionally, investors may require additional funding from other sources and thus put more pressure on the founder for quick returns or face potential bankruptcy.

Another set of risks is related to marketing and sales. Business angels usually come with extensive networks and resources to promote the product or service. However, it’s important to ensure that these activities align with the company’s overall vision, not to damage brand identity or reputation. Bad publicity can turn off potential investors and leave entrepreneurs without sufficient funds for growth.

Finally, there is always the risk that comes along when investing in any startup: failure due to poor management decisions, market saturation, competition, etc. Entrepreneurs must have solid contingency plans in place just in case things go south unexpectedly.

Business Angel Investors Advantages And Disadvantages

Alternatives To Business Angels

Having discussed the risks involved in working with business angels, it’s now important to consider other sources of financing. Venture capital and crowdfunding are popular alternatives for startup companies seeking funds

Venture capitalists usually invest larger amounts than angel investors. Crowdfunding is an attractive option for entrepreneurs who want to raise money quickly without giving up any equity or control over their businesses.

Other possible options include bank loans and private equity investments. Bank loans are often cheaper than raising capital from angel investors but require individuals to sign personal guarantees that can have serious consequences if payments aren’t made on time. Private equity investment involves selling shares in your business to one or more large financial institutions. This type of funding may be preferable for long-term stability as it allows them to keep ownership of their business while providing steady cash flow.

No matter which source of finance you choose, it’s important to weigh all the pros and cons before committing. Angel investors can offer many advantages but come with their own set of risks; understanding these risks ahead of time can help you make an informed decision about whether this financing is right for your startup.


For those looking for alternative funding sources and potential higher returns, StartUp NV can help you find the right fit for your startup needs. With proper research and due diligence, our Angel NV offer angel investors advantages and access to mentorship, trainings, suppliers, and conntections to startups. If you;re on the fence for the right investment strategy that offers steady income stream and is right for your goals, we can help you. Contact us today.

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Achieving Maximum Results Through Investor Relations Best Practices

Investor relations (IR) is an essential part of a company’s success. It establishes trust between the company and its investors, providing them with accurate information so they can make informed decisions. 

Companies should be upfront and honest about all aspects of their operations, from financials to strategic plans and more. This allows investors to gain insight into how the company runs and builds trust within the investment community. For companies looking to build strong investor relations, there are several key practices to follow to cultivate positive relationships with their stakeholders. 

This article will explore investor relations’ best practices for creating strong ties to help your business succeed.

Definition Of Investor Relations

Investor relations is a key factor in business success. It’s the practice of managing relationships with stakeholders, shareholders, and potential investors interested in the company’s performance. At its core, investor relations focuses on providing accurate information to current and prospective investors to ensure they understand how their money will be used.

The definition of investor understanding can be further broken down into financial knowledge and communication skills. Financial knowledge includes having a thorough understanding of various investment-related topics such as cost basis accounting, portfolio diversification, capital structure analysis, industry trends, and more. Communication skills are necessary for presenting complex data accurately and effectively to different types of audiences while also maintaining strong relationships by responding promptly to inquiries from existing shareholders or potential investors.

An effective investor relations program is essential for companies looking to attract new investments and retain existing ones. Achieving this requires detailed planning involving internal resources – such as finance teams – and external advisors like attorneys or public relations experts. With a clear strategy focused on creating long-term value for all stakeholders, companies can position themselves for success when building strong investor relations practices.

Benefits Of Strong Investor Relations

Strong investor relations offer many benefits to companies. By building loyalty and engagement with shareholders, a business can create an environment of confidence and trust that encourages long-term growth. When investors have faith in the company’s prospects, they are more likely to reinvest their capital into return dividends for shareholders.

Investors who feel valued by a company will be more apt to maintain their relationship over time. While short-term profits may fluctuate, having reliable investments from loyal stakeholders allows businesses to plan and prepare for unexpected events. This kind of stability also assists with budgeting decisions while ensuring sustainability within the organization.

From increasing visibility in financial markets to improving communication between management teams and their partners, strong investor relations provide numerous advantages for companies looking to succeed in today’s competitive landscape. Ultimately, these relationships help both parties benefit from better decision-making, increased profitability, and improved transparency. Organizations need to invest in creating solid ties with their shareholders, leading us into our next section on effective communication strategies…

Communication Strategies

Despite the importance of strong investor relations, many companies need to communicate with their stakeholders properly. Establishing and nurturing effective communication strategies is essential for creating a positive relationship between investors and the company. Here are some key tactics that can help:

  • Investor outreach – Develop relationships by regularly engaging with shareholders through emails, calls, or letters.
  • Media Relations – Utilize public announcements such as press releases to share financial updates, performance highlights, upcoming events, etc.
  • Communication Tactics – Leverage social media platforms like Twitter or LinkedIn to inform your investors about industry trends or company changes.

In addition to these intangible measures, providing timely and accurate financial reporting is important to building trust with shareholders. Offering detailed information on topics related to the governance structure and shareholder engagement will also help demonstrate transparency while strengthening investor relations. Successful communication requires taking proactive steps to engage with investors and ensure they feel valued consistently.

smiling man holding a book angel investors las vegas

Investment Opportunities

The investment opportunities for companies to build strong investor relations are vast. A well-rounded investor strategy should include engagement, outreach, and communication initiatives focusing on short-term returns and long-term sustainability.

Companies must strive to create an environment of collaboration and trust between shareholders and management. They must implement regular earnings calls, webcasts, and other events designed to foster dialogue. Providing timely updates via social media channels will keep investors informed.

Investment outreach helps promote a company’s message and increase visibility Companies can reach out through digital marketing campaigns and attend industry forums and conferences. They can also utilize press releases and articles about their business model in publications geared toward investors. 

By developing relationships with key influencers, companies can expand their network of potential partners and increase exposure to new markets. Businesses must consider how best to capitalize on these opportunities while creating value for stakeholders through effective investor relations practices.

Long-Term Sustainability

Building relationships with current and potential shareholders is essential for driving revenue growth and boosting public perception.

Investor retention can be achieved in several ways, such as by developing comprehensive corporate culture initiatives or implementing new sustainability plans. In addition, companies should communicate regularly with investors and emphasize transparency through financial reports and press releases. Organizations should also share information about their strategies and objectives, demonstrating a commitment to the company’s future success.

The key to achieving long-term sustainability lies in how effectively companies engage with their stakeholders. Businesses need to foster meaningful connections by providing relevant and timely information about performance metrics and industry trends. 


Strong investor relations are an invaluable part of any business’ growth strategy. Startup founders need to invest time and resources into developing investor relations best practices if they want to be sustainable over time. Communication plays an important role in ensuring that information about investment opportunities and long-term sustainability initiatives is clearly defined. 

Our professional mentors and angel investors have years of experience and expertise in helping startups build trust through effective communication and key business strategies. Contact us to learn how we can help educate you and cultivate your managing skills.

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Intro to Raising Angel Capital Part 2: Building a Great Investor Summary

Building a Great Investor Summary. Learn to build an Investor Summary – not an Executive Summary. Answer just enough of what an angel investor wants to know in order to meet with you, but not so much that it’s overwhelming or verbose. Learn how to prepare your “deal room” to make due diligence as easy and fast as possible. Don’t be in a position where you get a verbal “yes”, then can’t close.

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