December 2023

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Angel Investing vs. Venture Capital: What’s Best for Your Nevada Startup

Angel Investing vs. Venture Capital: What’s Best for a Nevada Startup

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For most startups, there’s a point where self-funding the business isn’t an option anymore, and founders are often left with the choice between angel investing vs. venture capital. Either they need to scale but lack the liquidity to do so, or they need to cover operational costs. Whatever the reason, funding is needed to keep the dream alive. 

New startups usually have to rely on personal networks like friends and family to get startup capital. They may apply for a bank loan. But there’s no guarantee that close friends, family, or a loan can supply enough money to stay afloat. Sometimes new entrepreneurs must approach private investors. 

Investment funding may come from two main sources: angel investors and venture capitalists. A startup needs to ask the right investor- startup fit questions to determine which is the right choice and learn about the potential risks and benefits of each option.

Angel Investing vs. Venture Capital

Angel investing and venture capital (VC) are private fundraising options for businesses that want to sidestep traditional banking institutions. While there are some similarities between them, they operate differently. Everything from the maximum investment offered, to expectations on returns, to the terms and amount of due diligence performed vary.

What is Venture Capital?

Raising venture capital funding operates outside of traditional banking. It’s a private equity solution through which startup businesses receive anywhere from several hundred thousand to millions of dollars in exchange for an ownership stake in the company. To offer these amounts, venture capitalist firms pool funds from several high-net-worth investors (including corporations and individuals) and create an investment portfolio.

What Is Angel Investing?

Angel investors are individuals who fund startups in exchange for an equity stake in the business that’s realized at an exit. In the US, an investor must have a net worth of at least $1 million excluding the equity in the primary residence or have earned at least $200,000 for the past two consecutive years for single investors or $300,000 for a couple. This is known as the SEC’s definition of an “accredited investor.” Usually, angels are the first outside backers after an entrepreneur exhausts friends and family, bank loans, and personal reserves. Angel investments still qualify as “pre-seed or seed investments” because the funding is usually lesser amounts with the average being $25,000 to $50,000.

There are also angel groups and syndicates. Angel groups can operate in a number of ways that include funds into which all angels invest, investments that are made with the approval of a minimum number of angels or each individual angel making his/her own investment decision.  Angel syndicates may pool a minimum investment from each participating member, which allows the group to invest larger lump sums in a single deal or “spread the wealth” across several deals. Syndicates can also be a simple network or angels or angel groups who share deal flow and have no rules attached. The difference is important because pooled investment funds, whether within an angel group or as a syndicate, allow these groups to operate like small-scale VC firms. Still, the total investment per deal is smaller than a VC would offer.

Similarities and Differences Between VCs and Angels

With both VCs and angels, you approach outside investors for funding. Both groups will have preset criteria to determine whether your deal is viable and coincide with their portfolio and investment goals.

The Similarities

Both VCs and angels require information to assess a potential deal. The information is most often offered in the form of a pitch deck. The pitch deck should cover the basics of the business, including what problem the startup is solving, the market potential, competitors, how they sell to customers and what they charge, any traction, the team, and what they’re asking in terms of investment or support. It should demonstrate how the investors will likely earn a return. Both groups are early investors and usually agree to invest before or after achieving major financial milestones. Funding is invested in exchange for a stake in the company with the expectation of a financial return once a liquidity event occurs. 

A liquidity event can be acquisition by another company or a future funding deal like series A or B funding rounds, or an initial public offering (IPO). Series A and B funding rounds (a common angel exit) refers to bigger investments that are still pre-IPO but occur after seed funding is exhausted. IPOs occur when businesses become publicly traded on the stock market (a common VC exit). The most common exit for startups is acquisition by another company, or failure.

The Differences

When pitting angel investing vs. venture capital, there are a few main areas in how the two deals differ:

  • The funding amount
  • The equity stake and return expectations
  • Startup position within the business life cycle 
  • Risk exposure and startup readiness

Because Angels typically offer smaller investments than VCs do, they are more open to funding earlier-stage startups, including at the proof-of-concept stage. Because of this, the risk is greater, and deals may be held for longer periods. Likewise, they may choose to be more hands-on with the startup to safeguard their investment.

By contrast, VCs look for faster growth and will often consider only those deals with larger funding requests—the series A and B rounds. Although the risk is inherently higher with bigger sums, VCs will require established track records like year-over-year financial growth, secured business partnerships, or top talent at the founder level, like serial startup founders, previous influential angel investors, and industry insiders as advisors. As a result, early-stage venture capital firms  usually fund startups after proof-of-concept stage.

Which Funding Source is Right for You?

Criteria such as business stage and market potential will automatically determine which funding option founders can pursue. VCs rarely consider early startups since they prefer more established businesses with a verified market share, revenue, and growth potential. Startups should focus on angels who are open to funding early stage businesses. Founders can take the guesswork out of sourcing investors by partnering with StartUp Nevada. With seven education programs for entrepreneurs, and an accelerator that invests in early stage companies, we help nurture business ideas. We also help educate founders about angel investing vs. venture capital opportunities and offer access to venture capital in Las Vegas through our in-depth investor network.

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Sustainable Startup Strategies and Best Practices

Sustainable Startup Strategies and Best Practices

The research is in: Startups struggle to enact their sustainability goals.

This is a curious disconnect from what we might expect, as more startups than ever are committed to environmental sustainability as a core value. Sustainability used to be one of those “nice to have” values. Today, it’s a necessity since consumers increasingly favor brands that follow through on their sustainability promises.

Sustainability has emerged as a critical value driver, so how can entrepreneurs adjust their startup strategies to make this goal an institutional value?

Embrace Sustainable Growth Strategies from the Outset

We’ve seen a proliferation of companies adopt environmental, social, and governance (ESG) measures in recent years. This is buoyed by consumer demand and new technologies that give businesses a leg up to hit their sustainability targets. However, sustainability isn’t an overnight process. Startups need to enter the game prepared for the long-haul and focus early on key levers that set the business up for green, sustainable growth.

Focus on areas that balance sustainability initiatives alongside startup growth: strategy, resource management, and environmental education. The best tactics for any startup will depend on the business in question, but this list offers an effective starting point for sustainability planning.

Processes & Strategy

  • First, create an ESG roadmap that outlines key goals and milestones.
  • Prioritize partnerships with suppliers who follow sustainable practices and source materials responsibly.
  • Perform financial reviews and cost-benefit analyses on green solutions to understand the economic implications.

Green Product Design

  • Design products with a focus on environmental impact and use eco-friendly materials and manufacturing processes.
  • Consider the entire product life cycle as you build. This includes disposal and recycling.

Circular Economy Practices

  • Embrace a circular economy model: Focus on “reduce, reuse, and recycle” as resources are used.
  • Explore take-back programs for products or materials to ensure responsible disposal.

Resource Management

Energy Efficiency

  • Implement energy-efficient technologies and practices within office spaces and production processes.
  • As you grow, consider renewable energy sources such as solar or wind to power operations.

Waste Reduction

  • Establish comprehensive waste management strategies to minimize waste generation.
  • Promote recycling programs and encourage the use of recycled materials in product design.

Water Conservation

  • Implement water-saving measures in daily operations.
  • Consider sustainable water sources and usage in manufacturing.

Environmental Education

  • Educate employees and stakeholders about the importance of environmental sustainability.
  • Foster a culture of eco-consciousness within the startup from day one.
  • Obtain relevant environmental certifications to showcase commitment to sustainable practices.
  • Adhere to recognized environmental standards in the industry.

Note That Concessions Are Inevitable

Sustainable business practices tend to produce higher costs, and startups need to pick their battles when they choose which ones to embrace. Be sure to scrutinize every aspect of your product or service and look for opportunities to improve. 

Things to consider are to prioritize eco-friendly vendors, lower energy consumption through better server management, or invest in more energy-efficient hardware. Create a short list and allocate resources to align with your ESG roadmap. From there, establish key performance indicators (KPIs) for environmental sustainability to track your progress.

Make Sustainability a Core Part of Startup Growth

Startups can take a step back, breathe, and devote appropriate time to research—particularly on sustainability goals. A comprehensive business analysis in this manner is crucial to identify areas where improvements can fit into different stages of startup growth.

A final word: Remember that sustainability is a moving target, and the definitions change. “Best practice” today may be supplanted by new technology next year. Sustainability-minded startup founders should keep an ear to the ground on how sustainability initiatives evolve. One never knows when a new technology, service provider, or strategy may revolutionize the way startups run their business.

Visit StartupNV to stay up to date with the latest from the Nevada startup community.

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Holiday Marketing Strategies for Startups: Stand Out in the Festive Season

Holiday Marketing Strategies for Startups: Stand Out in the Festive Season

Nevada startups, especially in the tech sector, can take advantage of the upcoming holiday season. Showcase your innovation and deepen customer connections, but do be savvy if you want to stand out in a crowded market.

Understand the Holiday Market Dynamics

The holiday season brings a surge in consumer spending and a sharpened competitive business environment. Everyone wants to focus their advertising to increase sales, but not all businesses come out on top when the snow settles.

Retail sales during this period see a significant boost and create a ripe market for startups. Understanding these dynamics is crucial for startups, particularly in sectors like technology, where traditional holiday marketing might not seem like an obvious fit.

Here are a few holiday market dynamics worth considering:

  • Increased spending – According to PwC’s 2023 Holiday Outlook, consumers are expected to increase their spending by 7% this year, with an average of $1,530 going to gifts, travel, and entertainment. Travel-related spending is expected to increase year-over-year, and almost 40% of consumers plan to spend more than they did last year​.

  • Spending on holiday gifts – The Conference Board Holiday Spending Survey reveals that in 2023, U.S. consumers intend to spend an average of $985 on holiday-related items. While this is about $20 less than reported in 2022, the amount spent specifically on holiday gifts in 2023 is anticipated to rise almost 7% since last year.

  • Surpassing pre-pandemic levels – Deloitte’s analysis indicates that holiday shopping is likely to surpass pre-pandemic levels for the first time. Consumers surveyed plan to spend an average of 14% more this year. Pair this with the fact that nearly all consumers surveyed (95%) plan to participate in the holiday season, and this suggests increased holiday spending​.

When you align your unique offerings with the festive mood, take advantage of holiday trends that indicate an uptick in spending. With this knowledge of the dynamics of the season, your startup can carve out a niche, even in a crowded marketplace.

Creative Holiday Marketing Ideas for Startups

Creative Holiday Marketing Ideas for Startups

Innovative marketing can set startups apart. 

Fortunately, experts understand that startup marketing needs a little more finesse. To stand out, startups should adopt creative, impactful marketing strategies.

Here are some advanced startup marketing ideas:

  • Interactive advent calendars – Create a digital advent calendar on your website or as a unique social media marketing strategy. Reveal daily deals, product reveals, or valuable content to keep users engaged throughout the month.

  • Holiday-themed webinars and workshops – Host online events that offer value to your audience, like “Tech Gift Guides” or “Holiday Tech Tips” that cater to the interests of your audience while they subtly promote your products.

  • Virtual reality experiences – For tech startups, a VR experience themed around the holidays can showcase your product’s capabilities and provide an immersive and memorable interaction with your brand.

  • User-generated content campaigns – Encourage customers to share their holiday experiences with your product. Offer incentives for the best social media posts. This engages your existing customer base and acts as authentic promotion.

  • Augmented reality for shopping – Implement AR features into your app or website to allow customers to visualize your products in a holiday setting.

  • Exclusive holiday partnerships – Partner with non-competing businesses to offer exclusive holiday packages or bundles. For tech startups, this could mean you partner with lifestyle brands to create a “holiday survival kit” that includes tech gadgets.

  • Social responsibility initiatives – Align your brand with a social cause. You could donate a portion of holiday sales to a charity or organize a community event, which would show your company’s commitment to social responsibility.

Consumers can sniff out a brand that’s trying to be deceptive, especially with holiday marketing. No matter what you do during the holiday season, be authentic.

Authenticity and Ethical Marketing

Maintain authenticity in holiday marketing campaigns. This is crucial to build long-term customer trust and loyalty, and it’s especially important for startups because a solid, trustworthy brand identity is important to establish early on.

Harvard Business Review provides a few good questions that will help gauge and boost customer trust. It’s important to avoid over-promising or misleading tactics and focus instead on genuine, value-driven communication.

Share stories of real customers, the behind-the-scenes of your business, or how your products are made. These can create a more authentic connection during the holidays.

Make Your Startup Stand Out this Holiday Season

The holiday season is the perfect opportunity for startups around Nevada to showcase their products and services. We recommend you focus on authenticity and innovative marketing strategies. And be sure to leverage your digital platforms in inspired ways to stand out this year.  

Need help bridging the gap between innovation and tradition? Contact the startup professionals at StartUpNV for expert advice and an edge over the competition.

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Non Dilutive Funding for Startup Founders

Understanding Non Dilutive Funding

non dillutive funding

In the dynamic landscape of startup entrepreneurship, securing adequate funding stands as a pivotal challenge for founders aspiring to transform innovative ideas into thriving businesses. While traditional funding routes often involve relinquishing equity in exchange for financial support, a rising trend is reshaping the narrative—non-dilutive funding. This alternative approach to financing has gained momentum, offering startup founders a viable means to propel their ventures forward without sacrificing ownership stakes.

In this article, we delve into the world of non-dilutive funding, exploring its various forms and unveiling the strategic advantages it offers to startup founders. As the entrepreneurial landscape continues to evolve, understanding and harnessing the power of non-dilutive funding emerges as a crucial skill for those seeking to navigate the challenging yet rewarding journey of startup growth.

What is Non Dilutive Funding?

 

Non-dilutive funding, in essence, refers to financial resources that entrepreneurs can acquire without yielding equity. Unlike traditional venture capital or angel investments, which demand a share of ownership, non-dilutive funding methods allow founders to raise capital while retaining full control over their companies. This paradigm shift has become increasingly attractive to entrepreneurs navigating the complexities of startup development.

One of the primary reasons non-dilutive funding is gaining popularity lies in its ability to mitigate the dilution of founder equity. In conventional funding scenarios, each round of investment often results in a reduction of the founder’s ownership stake, potentially leading to a loss of control and decision-making power. Non-dilutive funding models, however, circumvent this challenge, empowering founders to maintain a greater share of their companies as they secure the financial backing necessary for growth.

Dilutive vs. Non Dilutive Funding: What’s the Difference?

dilutive vs non dilutive funding

Distinguishing between dilutive and non-dilutive funding is imperative for entrepreneurs navigating the intricate web of startup finance. At its core, the key distinction lies in the impact on ownership stakes. Dilutive funding, commonly associated with venture capital and equity investments, entails the exchange of a portion of the company’s ownership for financial backing. With each funding round, founders often find themselves relinquishing a percentage of their equity, a necessary trade-off for the capital infusion that propels their ventures forward. On the other hand, non-dilutive funding methods, such as grants, awards, and government incentives, allow founders to secure financial support without parting ways with ownership stakes. This fundamental difference not only shapes the financial structure of a startup but also influences decision-making autonomy and long-term strategic planning.

The contrasting dynamics of dilutive and non-dilutive funding extend beyond ownership considerations. Dilutive funding relies on the valuation and perceived potential of a startup, often tying financial support to the company’s equity worth. In contrast, non-dilutive funding is typically performance-based, with entrepreneurs showcasing their capabilities, innovations, or projects to secure grants or awards. This contrast underscores the diverse paths available to founders, each presenting distinct advantages and challenges. While dilutive funding can inject substantial capital into a startup, non-dilutive funding offers financial resilience and strategic flexibility, creating a nuanced landscape that demands careful consideration and a tailored approach to fundraising.

The Benefits of Non Dilutive Funding for Startup Founders

 

The advantages of non-dilutive funding for startup founders extend far beyond the preservation of ownership stakes. One of the primary benefits lies in the strategic freedom it affords entrepreneurs. Unlike dilutive funding, which often comes with investor expectations and demands, non-dilutive funding allows founders to chart their own course, making critical decisions without external pressures. This independence proves invaluable as startups navigate the unpredictable terrain of market dynamics, enabling them to remain agile and responsive to evolving challenges.

The main benefits of non-dilutive funding include:

  • Preservation of Equity: Founders can secure financial support without sacrificing ownership stakes, maintaining control over their companies.
  • Stability in Valuation: Non-dilutive funding mitigates the impact of market fluctuations, providing stability in funding without being tethered to valuation-driven dynamics.
  • Innovation without Constraint: Entrepreneurs can pursue ambitious projects and innovations with the support of grants and awards, fostering creativity without the limitations associated with equity-based funding.
  • Risk Mitigation: Non-dilutive funding acts as a buffer against economic uncertainties, offering startups a secure financial foundation that isn’t contingent on external market conditions.
  • Diverse Funding Sources: Founders can tap into a variety of non-dilutive funding sources, including government grants, industry competitions, and research incentives, creating a mosaic of financial support tailored to their specific needs.

Different Types of Non Dilutive Financing

different types of non dilutive financing

The realm of non-dilutive financing is diverse, offering entrepreneurs a myriad of avenues to secure capital without sacrificing equity. One prevalent form of non-dilutive financing is government grants. These grants, often provided by governmental bodies to stimulate economic growth and innovation, serve as a critical source of funding for startups engaged in research, development, and technology-driven endeavors. Additionally, corporate-sponsored competitions and incubators represent another facet of non-dilutive financing, wherein companies provide financial support, mentorship, and resources to promising startups without demanding equity in return. This symbiotic relationship fosters innovation within specific industries while affording startups the capital needed to propel their projects forward.

Different Types of Non-Dilutive Financing include:

  • Government Grants: Financial support provided by government agencies to encourage research, development, and innovation.
  • Corporate Competitions: Startups can participate in competitions sponsored by corporations, receiving funding and support without relinquishing equity.
  • Research and Development Incentives: Governments may offer tax credits or incentives to encourage businesses to invest in research and development activities.
  • Foundations and Nonprofit Organizations: Entities dedicated to supporting specific causes or industries often provide non-dilutive funding to startups aligned with their mission.
  • Strategic Partnerships: Collaborative agreements with established companies can bring non-dilutive funding, resources, and market access.
  • Crowdfunding: Platforms allow startups to raise funds from a large number of individuals, often in exchange for early access or perks, without giving up equity.
  • Innovation Grants: Specific grants aimed at fostering groundbreaking ideas and technologies, providing financial support to startups with innovative projects.

What is Venture Debt?

 

Venture debt represents a distinctive financing option that has gained prominence within the entrepreneurial landscape. Unlike traditional loans, venture debt is tailored specifically for startups and high-growth companies that may not yet be profitable but require additional capital to fuel their expansion. This form of debt typically appeals to companies that have secured significant equity financing, allowing them to complement their funding structure with debt to further bolster their operations. Venture debt can take various forms, including term loans, lines of credit, or convertible debt, and is characterized by its flexibility and adaptability to the unique needs of rapidly scaling businesses.

Companies often turn to venture debt for several compelling reasons. Firstly, it serves as a non-dilutive funding source, enabling startups to secure capital without relinquishing additional equity. This is particularly advantageous for founders who wish to maintain control over their companies and preserve ownership stakes. Secondly, venture debt can be deployed strategically to extend the runway between equity funding rounds, providing a financial cushion during critical phases of growth. It proves instrumental in bridging the gap between major funding events, ensuring that companies have the resources required to reach key milestones without undergoing frequent equity dilution. Lastly, venture debt is structured to align with the growth trajectory of startups, featuring flexible repayment terms and often incorporating warrants or equity kickers, allowing lenders to share in the success of the borrowing company.

What is Crowdfunding?

 

Crowdfunding has emerged as a dynamic and accessible alternative for entrepreneurs seeking to raise capital by tapping into the collective support of a broad audience. At its core, crowdfunding involves raising small amounts of money from a large number of people, typically through online platforms. This democratized approach to fundraising allows entrepreneurs to showcase their projects, products, or ideas to a diverse audience and secure financial backing in exchange for various incentives or rewards. Common forms of crowdfunding include reward-based crowdfunding, where backers receive pre-determined perks or products, and equity crowdfunding, wherein contributors become investors and receive a share of the company’s ownership.

Startups may choose crowdfunding for several reasons, each aligned with the unique benefits this method offers. Firstly, crowdfunding enables founders to validate their ideas and gauge market interest before fully launching a product or service. The process of engaging with backers not only provides critical early-stage capital but also serves as a form of market validation, helping founders refine their offerings based on real-time feedback. Additionally, crowdfunding allows entrepreneurs to maintain control over their companies, as the capital raised is not in exchange for equity. This can be particularly appealing for founders who wish to preserve decision-making autonomy and ownership stakes.

For founders considering crowdfunding, several platforms offer diverse opportunities for fundraising. Kickstarter and Indiegogo are popular for reward-based crowdfunding, providing a platform for creators to showcase their projects to a global audience. Equity crowdfunding platforms like SeedInvest and Crowdcube, on the other hand, cater to startups seeking investment in exchange for equity. The choice of platform often depends on the nature of the business, the funding goal, and the type of engagement founders are seeking from their backers.

What is Grant Funding?

 

Grant funding serves as a vital pillar of financial support for startups and innovative projects, offering non-dilutive capital in various sectors. Common examples of grant funding include government grants, research and development grants, and industry-specific grants. Government grants, provided by federal, state, or local agencies, aim to stimulate economic growth, foster innovation, and address societal challenges. Research and development grants are often awarded to businesses engaged in pioneering projects, promoting advancements in technology, science, and healthcare. Industry-specific grants cater to businesses within particular sectors, encouraging growth and innovation within those domains.

Entrepreneurs seeking grant funding can explore a variety of avenues. Government programs like the Small Business Innovation Research (SBIR) program, operated by the U.S. government, specifically target small businesses and startups engaged in cutting-edge research and development. The Department of Defense (DOD) also offers substantial grant opportunities for projects aligned with defense-related innovations. Additionally, private foundations, non-profit organizations, and corporate entities frequently provide grants to support initiatives that align with their mission or industry focus. The appeal of grant funding lies in its non-dilutive nature, providing startups with financial backing without sacrificing equity. Furthermore, grants often come with the added benefit of validation, as the competitive application process signifies recognition of the project’s potential impact.

For founders, considering grant funding through programs like SBIR or the DOD can be particularly advantageous. The SBIR program, administered by various federal agencies, allocates a portion of their research and development budgets to small businesses. This initiative encourages technological innovation, fosters economic growth, and enables startups to contribute to federal research and development efforts. Similarly, the DOD offers grant opportunities for projects aligned with defense-related innovations, providing startups with a pathway to collaborate with one of the largest and most influential government agencies while securing vital non-dilutive funding.

Is Non Dilutive Funding Right For Your Company?

is non dilutive funding right for your company?

Determining whether non-dilutive funding is the right fit for your company involves a nuanced evaluation of your startup’s specific needs, growth trajectory, and long-term strategic goals. Non-dilutive funding offers undeniable advantages, foremost among them being the preservation of founder equity. For entrepreneurs who prioritize maintaining control and decision-making autonomy, especially those with a strong belief in the long-term potential of their ventures, non-dilutive funding provides an attractive alternative. This approach allows founders to avoid the potential downsides of equity dilution, such as a loss of control or having to align with investor expectations that may not align with the company’s vision.

On the flip side, dilutive funding brings its own set of advantages that may align with certain companies’ aspirations. The injection of substantial capital through equity financing can rapidly accelerate growth, providing startups with the financial muscle to scale operations, enter new markets, and outpace competitors. Dilutive funding often comes with the added benefit of strategic guidance and industry expertise from investors who have a vested interest in the company’s success. For founders seeking not just capital but also mentorship, networks, and a collaborative partnership, dilutive funding may be the more suitable choice. It’s crucial for entrepreneurs to weigh these factors carefully, considering the immediate and long-term needs of their startups before deciding on the funding approach that aligns best with their vision and growth objectives.

Looking for Equity Financing?

startupnv equity financing

Equity financing remains a cornerstone for startups seeking substantial capital injections while offering investors a stake in the company’s ownership. In the realm of equity financing opportunities, platforms like StartupNV play a pivotal role in connecting entrepreneurs with potential investors and fostering a thriving ecosystem. StartupNV’s programs, for instance, provide a bridge between innovative startups and investors, offering mentorship, resources, and networking opportunities to catalyze growth. These programs often include pitch sessions, where entrepreneurs can showcase their ventures to a panel of investors, and accelerator programs designed to nurture and elevate startups to the next level. By actively participating in equity-focused initiatives like those facilitated by StartupNV, founders gain access to a network of potential investors, strategic partnerships, and the financial backing necessary to propel their ventures toward success.

 

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