About us

We are Nevada’s Only State-Wide Business Incubator!

StartUpNV, a 501(c)3 nonprofit, engages new and experienced entrepreneurs from a wide variety of industries and business sectors. We offer an opportunity to go from idea through beta testing to a revenue-producing business – with the appropriate capitalization for growth.

Our work spaces in Las Vegas and Reno are inspiring and connect to SBDC facilities throughout Nevada’s eight rural areas. Our mentors are experienced and successful, with well-connected networks; and, most importantly, they are accessible. Our business and capital partners count on StartUpNV to create a strong and growing pipeline entrepreneurial founders and new companies in Nevada. Our communities count on us to cultivate new ideas and generate self-sustaining and diversified local economies, grow businesses and jobs, and attract and retain the best and brightest here in our state of Nevada.

Ultimately, we rely on our member companies’ success to “pay it forward” and remain viable. Member companies in our incubation program pay a small monthly fee and, upon a successful exit, pledge to donate 1% of their equity to our non-profit foundation. With enough successful exits, we hope to eliminate all fees and requests for charitable donations.

For companies that don’t want full time incubation, we offer an annual free boot-camp (Sep thru Dec), AngelNV, where founder entrepreneurs learn how to go to market, create compelling pitch decks, raise capital – and at the conclusion, apply for a $200k investment from a group of angels.

Our Entrepreneurial Community

and the roles we play in it!


Our members represent a wide range of business categories and sectors. There are no constraints here. We want to talk with entrepreneurs and founders with great ideas, an initial plan, and the desire and commitment to make it happen.

Pitch Us


Volunteers come from a variety of backgrounds and skills. Help with everything from teaching a class, mentoring, raising donations, conducting research, organizing meetings, help with presentations, the list is nearly endless.



We are a 501(c)3 non-profit and our low member fees cover a small part of our costs. We depend on donations to support our mission. Please click to donate directly or to find out how you can donate via your regular Amazon purchases.


Our Member Start-Up Companies


GigaAssay System for Genomics Diagnosis

Savant HWP | MindMed

Real Treatment for Addiction

CareShare Manager

Communicating life’s activities 

Mojave Rail

Breakthrough Vehicle Roof Rack


Electrical Materials Purchasing

Door to Door Health

Mobile Primary Care

Vet Companion

Clinical Answers When Needed

Zen Space

Workspace Solutions


more than slack + trello – for free


Co-Working Management

iDemand Insurance

Just in Time Catastrophic Insurance


Sell Everywhere at Once

Right Hearted Weddngs

Tinder for Event Planning

HiBear Outdoors

All-day Adventure Flask

WTF – Where’s the Foodtruck

Find Local Foodtrucks

Staff Fox

Complex Staff Schedules in Seconds

Coalition Snow

Women’s Hi-Tech Skis / Boards

Panty Drop

Women’s Subscription Underwear

Team StartUpNV

Founders | Advisors

Jeffrey Saling

Jeffrey Saling

Co-Founder, Executive Director

Successful co-founder, member of founding executive team with successful exits including three (3) IPO’s and one (1) private sale. Co-founder of two (2) currently operating early stage B2B SaaS companies.

Stephen Hurst

Stephen Hurst

Capital Fund Director | Board Member

Steve has 25+ years experience in bio-pharmaceuticals including: Chief Business Officer for The Immune Tolerance Institute @ UC Berkeley; The World Bank and BIO Ventures for Global Health; CEO of Sequential, Inc.

Zachary Miles, Esq.

Zachary Miles, Esq.

Co-Founder & Board Member - Representing UNLV

Associate Vice President for Economic Development, Executive Director, UNLV Research Foundation / Executive Director, UNLV Technology Transfer and Development. Member of the executive team of the University of Utah team who grew the University of Utah into a “top 5” US university in technology commercialization.

Ellen Purpus

Ellen Purpus

Board Member - Representing UNR

Asst Vice President, Enterprise & Innovation: University of Nevada, Reno. Prior to UNR Ellen was responsible for the growth and success as:  Director, Technology Transfer: The Childrens Hospital of Philadelphia; Director, Technology Licensing: The Ohio State University; Director, Life Sciences: Indiana University Research & Technology Corporation

Lisa Song Sutton

Lisa Song Sutton

Advisory Board Member | TEDx Speaker | Forbes Writer | Miss Nevada US 2014

Entrepreneur, Forbes writer, TEDx Speaker, real estate investor and Miss Nevada United States 2014. Lisa started her career in a top Las Vegas law firm, specializing in business litigation. She then went on to create iconic Vegas companies of her own.

Madeline Feldman

Madeline Feldman

Director Of Operations & Business Development

Connector in Nevada’s startup ecosystem for founders, mentors, investors, business partners, and donors.  Entertainment professional experienced in production, from creation through closing. Dancer, choreographer, writer, director, and producer with superior problem solving and leadership skills.

Andy Gagnon

Andy Gagnon

Regional Director | Northern Nevada

Entrepreneurial Global Operations Leader | Develops High-Performance Teams | excelled in teams as diverse as a US Navy Fighter Squadron, as well as at Microsoft and Dell.

L John Loomis

L John Loomis

Regional Director | Southern Nevada

Accomplished executive with 40+ years direct experience in the financial, technology, entertainment, and communications industries. Executive leader with deep tech, engineering & ops experience starting-up and restructuring for capital raising and M&A.


Maggie Saling

Maggie Saling

Director of Communications

Advisory Board Member, Investor, Technical Consultant, Trainer & Recruiter, Social Media & Communications Director, Director of Volunteers for The Barracuda Championship PGA Golf Tournament – and Pilot.

Liz Goodgold

Liz Goodgold

Mentor Program Director | Advisory Board Member

Motivational Keynote Speaker | Branding Speaker & Coach | Trainer for Women to Speak with Confidence and Competence. Liz brings a strong, highly successful, branding and mentoring focus to the StartUpNV advisory board.

Bill Slikkerveer

Bill Slikkerveer

Capital Committee Director

Experienced Angel Investor on Angel List, Jet Pilot (commercial and military), and Engineer. Highly analytical and direct advisor and mentor to multiple start-ups.  Capital Committee Director / Chairman at StartUpNV.

Kristen Axline

Kristen Axline

Advisory Board Member | VMS Program Director

Revenue-centric business, innovation, product, partner and market development and strategic initiative executive. Experienced in: solution architecture; channels; sales enablement; product planning, positioning, messaging, content and launch.

John Bear

John Bear

Advisory Board Member | Mentor

Chief of Staff to Las Vegas City Council Member, Expert Business Consultant, Business Process Expert and connector of important people throughout Southern Nevada.

Lauren Klein

Lauren Klein

Diversity Director | Advisory Board Member

Experienced in designing engaging training and development communities, mentoring managers and leaders, leadership coaching, external speaking, presenting and facilitating. Lauren has a strong professional foundation with over 20 years of business experience with Fortune 500 and international corporations.


Eric D. Madison

Eric D. Madison

1971-2017 | Co-Founder, in Memoriam

Our brother and co-founder in memoriam – Eric’s passion for the start-up community in Nevada was a driving force in the founding of StartUpNV.

Do you have the next big idea? A Startup business… a dream?

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the most popular questions

Q1: What is a Business Incubator?

A1:  A Business Incubator nurtures entrepreneurs and development of their companies in the earliest stages – as early as idea or plan, or initial commercialization of the product or service.

Q2: Why would an entrepreneur or very early stage business join an Incubator?

A2: Survival rates are very low beyond the first few years for new businesses; but companies that have been through a good incubator have double the success rate.

Footnote: though the main company still needs to be a US registered one..

Footnote: though the main company still needs to be a US registered one..

Q3: What is included in a Business Incubator?

A3: Incubators themselves are a blend of human resources – people who coach, mentor, critique, troubleshoot, instruct and advise, support infrastructure – physical and digital infrastructures, access to professional “outsourced” services – legal and accounting, access to the business community at large – partners, and sometimes capital

Q4: How many Business Incubators are there?

A4: 2012 statistics from the International Business Innovation Association indicate over 1,200 in the U.S. and approximately 7,000 world-wide.

Q5: What is the legal structure of a Business Incubator?

A5: Most Incubators in the US (over 90%) operate as non-profit corporations. StartUpNV is a Nevada non-profit.

Q6: Is an Incubator the same as a Co-working Space?

A6: No. A co-working space is an office or other type of commercial space that is shared by people who are self-employed or working for different employers. Sharing space and equipment helps people keep their costs low, and also allows them to work in an environment with others who have similar mindsets. Although co-working spaces usually have scheduled events and other organized activities, no member is required to attend, and there is no curriculum or access the instructive features of an Incubator.

Q7: What is the difference between an Incubator and an Accelerator?

A7: There is another format called a Business Accelerator that is also quite popular. Accelerators are for later-stage businesses – usually ones that already have a product/service and some market traction – and are usually operated as for-profits, and funded by investment funds. And whereas Incubators do not usually have set time-frames for “graduation”, most Accelerators do.

Q8: Do Incubators provide funding for start-ups?

A8: Not directly. By joining an Incubator, a start-up/ entrepreneur may receive quicker and more direct access to funding sources – banks, angel investors, and institutional funds – than going it alone. This is due to the profile of the managers and board members of the Incubator who themselves are typically well-connected in the business environment, and because Incubators often host presentation/pitch events that attract investors as the audience.

Q9: How do I know if I am qualified to join an Incubator?

A9: The only way to find out is to apply. But generally, an entrepreneur should have good knowledge of the market or type of business being contemplated; should have some experience in that market or technology; be skilled in developing the product or service being contemplated; have most or all of a plan or already have a minimally required embodiment of the product or service; and of course, all entrepreneurs must have significant energy, desire, and fortitude.

Q10: What does it cost to be a member of an Incubator?

A10: Most incubators charge a monthly fee for membership and require an immediate 6-9% equity commitment. Some incubators include co-working or office space in their fees. The prices and equity commitments vary based on location and extent of services provided.

At StartUpNV, our fees are $100/mo for the incubation program. Co-working space rental is additional. We also ask founders to pledge 1% of the company’s equity to our non-profit foundation at the time of an exit. This is our long term funding strategy — to succeed along-side our member companies.  The 1% amount is dilutable at the same rate and on the same terms as founder equity.  Our goal over time is, with enough successful exits, to eliminate all fees and provide “starter” capital for every company admitted to the program.

Q11: How long would the average entrepreneur/start-up stay in the Incubator?

A11: Time-frames vary depending on a number of factors. A start-up that already has a product/service built, or already has an initial “beta” customer base, may need 6 months or less; but a fresh-start effort may need 18 to 24 months.

Q12: What kinds of businesses are appropriate for an Incubator?

A12: One of the great things about business is it is always changing. So one is never able to know for sure what kinds of businesses will blossom from or in an Incubator. All Incubators have practical limitations as to the kinds of businesses that can be helped via the Incubator format. These limitations are mostly due to the areas of expertise represented by the staff (volunteers and employees) and the facilities themselves. StartUpNV is interested in being agnostic as to business categories and sectors; but we are always honest with entrepreneurs as to whether or not we believe StartUpNV can be helpful. As with anything in business, if two parties see a good fit, it is usually worthwhile to work together.

Q13: What should an entrepreneur do to prepare to apply to an Incubator?

A13: As with the Incubator process itself, an entrepreneur should be always be striving to be as far along as possible in every aspect of creating a business. In entrepreneurship, one’s work is never done. So, first of all, make sure that the type of business or product/service is something the entrepreneur is truly passionate about. Otherwise, all the work required will seem like, well, like work. Try to establish a solid plan – a business plan that is formally written out, or a way to convey that plan verbally in a presentation. And if the product or service is already developed to the point of being demonstrable, great. Practice pitching the business to others, and learn to take critique and incorporate suggestions for the next time. Be determined and politely aggressive. And always keep learning.

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