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Sip & Learn Reno | What Your Customers Don’t Tell You
April 17 @ 5:30 pm - 7:00 pm
Your customers are keeping secrets from you. They’ll tell you those secrets if you learn to listen differently.
This hands-on workshop will guide you through three activities to uncover unseen needs and strengthen your products and services. You will begin a journey of customer-centered innovation that empowers you to gain insights from your customers’ shrouded behaviors.
ABOUT LARRY:
As an innovation consultant, Larry has facilitated collaboration between international media corporations; coordinated the re-thinking of public spaces; sparked the re-inventing of an airline seating application; and surfaced insights from a media company’s audience habits. He also developed and prototyped an Apple Watch game for people who are blind.
His approach exists at the intersections of empathy, strategic failure, iteration, and play. He is most passionate about causes related to equity and social good and considers all ideas.
Larry is a professor emeritus at the University of Nevada, Reno, where he created and taught the school’s first courses in Human-Centered Design.
