Reading List

Recommended by Jeff Saling

SPIN Selling – Neil Rackham:  Sales fundamentals that work.
The Time Paradox – Philip Zimbardo and John Boyd:  time prioritization
Now, Discover Your Strengths – Marcus Buckingham: Management styles & Self discovery
Hooked – Nir Eyal: Software & Product Development Principles
Precision – Timothy Chou: IoT Fundamentals (also by Tim – check out The End of Software)
The Sumo Advantage – Bernie Brenner: Business Development (not sales) that works 
I believe most of these can be consumed as audio books…

Also a big fan of Michael Lewis (Moneyball, The Big Short) and the Freakonomics team Stephen J. Dubner and Steven Levitt — for focusing on things that were unconventional at the time and became breakthrough princples

Recommended by Brittany Rohr

Contagious- Jonah Berger – Learn why people catch on to ideas/products
Boundries for Leaders – Henry Cloud – How to be a strong leader with boundries
The Charisma Myth- Olivia Fox Cabane – Everyone can have charisma, and in business it’s vital
Algorithms to Live By- Brian Christian, Tom Griffiths – Cool way to look at life and organize/make decisions 
The Zero Marginal Cost Society- Jeremy Rifkin – Look at the trends of the economy and products/services- make sure your keeping up 😉

Recommended by David Bouchard

Dr. Deming: Out of the Crisis – Long-term commitment to new learning and new philosophy is required of any management that seeks transformation.  Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. 

Stephen Covey: 7 Habits of Highly Effective People – Our character is a collection of our habits, and habits have a powerful influence in our lives.Habits consist of knowledge, skill and desire. Knowledge allows us to know what to do, skills give us the ability to know how to do it, and desire is the motivation to do it.

Peter Thiel: Zero to One – Enormous value can be created when a business creates something fresh and new. It can also be implied that when a company slightly improves and competes with existing products or services, little relative value is created for that business. Companies should not fine tune best practices, but find new and untraveled paths.

Geoffrey Moore: Crossing the Chasm – Many business plans are based on a traditional Technology Adoption Life Cycle, a smooth bell curve of high tech customers, progressing from Innovators, Early Adopters, Early Majority, Late Majority, and finally Laggards.However, there are cracks in the curve, between each phase of the cycle, representing a disassociation between any two groups. The largest crack, so large it can be considered a chasm, is between the Early Adopters and the Early Majority. Many (most) high tech ventures fail trying to make it across this chasm.

Chan Kim and Renee Mauborgne: Blue Ocean Strategy – Too many companies let competition drive their strategies. What Blue Ocean Strategy brings to life, is that this focus on the competition all too often keeps companies anchored in the red ocean. It puts the competition, not the customer, at the core of strategy. The goal is not to outperform competitors. It is to offer a quantum leap in value that made the competition irrelevant. 

Recommended by Bob Susskind

Thinking, Fast and Slow – Daniel Kahneman – System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don’t, such as intuition. Kahneman’s transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives. Thinking, Fast and Slow gives deep–and sometimes frightening–insight about what goes on inside our heads: the psychological basis for reactions, judgments, recognition, choices, conclusions, and much more.

Recommended by Clifton Maclin

One up on Wall Street by Peter Lynch, about how Wall Street really works, and the realities of successful portfolio construction. It helped me develop my own “Perata Principle” for stock picking.

Lean In by Cheryl Sandberg, about what women must do if they are to be competitive in major businesses. Women are our biggest underutilized competitive resource.

Art of War by Sun Tsu, about  Strategy, Tactics, Leadership and the real cost of war. As a Viet Nam infantry commander, this was continuing education.

Mergers and Acquisitions by Andrew Sherman, about the art and science of M&A. Structure and framework for deal composition.

What It Takes to Win be Number #1 by Vince Lombardi, Jr., about Leadership, and becoming a consistent winner. Being and remaining a Champion is a fundamental motive for me. I am continually learning from other Champions. 

Recommended by Stuart Skalka

One Simple Idea for Startups and Entrepreneurs—Stephen Key
Troublemakers: Silicon Valley’s Coming of Age—Leslie Berlin
Move Fast and Break Things: How Facebook, Google and Amazon Cornered Culture and Undermined Democracy—Jonathan Taplin
Unconventional Success: A Fundamental Approach to Personal Investment—David Swensen.
Birdmen: The Wright Brothers, Glenn Curtis, and the Battle to Control the Skies—Lawrence Goldstone
The Inventor and the Tycoon: A Gilded Age Murder and the Birth of Moving Pictures—Edward Ball
Imperial San Francisco: Urban Power, Earthly Ruin—Gray Brechin  [about the symbiotic development of SF and Virginia City]
The Party: The Secret World of China’s Communist Rulers — Richard McGregor
L.A. Noir: The Struggle for the Soul of America’s Most Seductive City—John Buntin
Codename Tricycle: The True Story of the Second World War’s Most Extraordinary Double Agent—Russell Miller.
Industrial Design – Raymond Loewy.

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