Liz Heiman: Creating a Value Proposition | Reno, NV

Reno Lunch n Learn (2/9/22) featuring Liz Heiman!

Creating a Value Proposition

Most value propositions don’t work. They don’t inspire reaction because they are written from the seller’s perspective, not the buyer’s perspective. Liz Heiman will teach us how write impactful value propositions that get your buyer’s attention. From this talk, you will learn: 

  • What your customer is thinking about
  • How to link what you do to their problem
  • How to explain why you are the best option

Who is Liz Heiman?

Liz Heiman is a national sales expert and the founder and CEO of Regarding Sales, LLC. Her firm focuses on building B2B Sales Operating Systems that drive extraordinary growth. Liz uses strategy and process to create a roadmap for success that focuses clients on getting the results they need.
With a master’s degree from the University of California, Santa Barbara, and a bachelor’s degree from the University of California, Davis, Liz is an experienced international political economist, well-schooled in digging through the data to interpret results. With her unique background combined with her focus on strategy and process, Liz delivers clients concrete solutions for difficult sales problems.


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Audrey Randazzo

Audrey Randazzo